Reading list: It’s all about how I perceived this book.
Through consecutive Hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing user back repeatedly, without depending on costly advertisement or aggressive messaging.
I have been working on product based startup for last 3 years now. We all have been looking to build products that can change the way people do something. This requires changes in consumer behavior. Change needs to make user adapt new habit to accomplish the task which they were doing earlier in some way.
Building a product habit making needs to solve the problem (pain or desire) in a much efficient way than the available solution today. It should also be simpler to use and easy to access than the current solution.
To understand the user behavior I was looking for some good article or book (The Need/Desire). Then one of my colleagues suggested this book (The Trigger) and given it to me same day (Timely Action). I started reading this book while going to home in metro and wrapping up exciting 40 pages (Reward). The content pulled me back next day in my home to office journey and I finished almost 80 pages(Investment). This lead me to wrap this book in the same week. If I keep on getting all the reasons stated above every week I may form a habit of reading one book every week. This sound impressive isn’t it.
Building habitual product is a process than mere luck. It must fulfill 4 key aspects. If we understand these 4 aspects of user lifecycle we are set to reach there. The user behavior towards any problem and product lie in following:
- Trigger
- Action
- Reward
- Investment
If things are still not moving then you need to reassess what you have written on user board. You also need to go through data to understand the execution on your user board.